Football Stars Lead Fight Against Gender-based Violence
Carling Black Label has partnered with South African football icons to combat gender-based violence (GBV) through their groundbreaking #NoExcuse campaign.
The program leverages football’s massive cultural influence to reshape attitudes about masculinity and promote positive change.
At a recent media event in Johannesburg’s Four Seasons Hotel, The Westcliff, football legends and social advocates gathered to emphasize that men must take the lead in ending GBV.

The campaign’s centerpiece is the Champions for Change Course, an educational program available in multiple South African languages that addresses the root causes of gender-based violence.
“For far too long, gender-based violence has been treated as a women’s issue when, in reality, it is a men’s issue too,” said Carling Black Label Brand Manager Nonjabulo Ndwandwe. “Football has a captive audience of men—fans, players, and young boys looking for role models.”
Mamelodi Sundowns senior coach Steve Komphela stressed the importance of redefining strength in football and society.
“There is a misconception that strength is about dominance and control. But in reality, strength is about discipline, responsibility, and knowing how to manage emotions,” he said.
The campaign features innovative elements like the Makarapa Project, which transforms traditional soccer fan headgear into symbols of positive masculinity.
Leading football figures, including former Orlando Pirates captain Happy Jele, Sekhukhune United captain Linda Mntambo, and TS Galaxy Reserve Team Coach Bernard Parker, have joined as #NoExcuse ambassadors.
The initiative provides practical support through a 24-hour helpline, where men can receive confidential counseling by sending “BRAVE” via WhatsApp to 0800 150 150.
This comprehensive approach ensures that the fight against gender-based violence extends beyond awareness to create lasting cultural change in South African football and society at large.