Rugby star becomes new Danup ambassador
Danup, one of the leading brands under Danone, has recently unveiled its latest brand ambassador, none other than rugby star Lukhanyo Am.
The partnership aims to promote DanUp’s mission of empowering individuals to embrace their true selves, both internally and externally.
Thandeka Ngqumeya, the Marketing Director for Danone Southern Africa, expressed her excitement about the collaboration, stating, “Lukhanyo is the quintessential DanUp man; a professional rugby player for the national team and the Cell C Sharks.”
Hailing from King William’s Town in the Eastern Cape, Lukhanyo’s remarkable journey from humble beginnings to becoming one of South Africa’s top rugby players has captured the hearts of many.
Through his dedication and talent, he continues to unify South Africans through the game they love. Ngqumeya emphasized the alignment between Lukhanyo’s unwavering determination and DanUp’s values, as the brand aims to provide on-the-go nutrition and an added boost to its consumers.
In a groundbreaking move back in 2016, DanUp revolutionized the Mageu category with the introduction of its multigrain and yogurt blend, which is specially designed to keep consumers feeling fuller for longer.
Continuing its trajectory of innovation, DanUp is thrilled to announce the official launch of DanUp Boost, available in two flavors—original and berry. This new blend includes guarana extract and vitamin B3, promising to energize consumers’ days.
Expressing his gratitude, Lukhanyo commented, “I am honored to be the ambassador of DanUp as it is a brand fueling a generation of men to develop a healthy outlook through balanced habits for physical, emotional, and mental wellbeing. DanUp provides the mindset and on-the-go nutrition to get the most out of every day.”
With the recent announcement, consumers can look forward to the arrival of the limited edition DanUp pack featuring Lukhanyo in stores starting from June. Additionally, an exciting television advert and a digital campaign across popular social media platforms like Instagram and Facebook will further amplify the brand’s message.
DanUp’s collaboration with Lukhanyo Am not only highlights the brand’s commitment to supporting individuals in their pursuit of holistic wellbeing but also signifies the importance of unity and perseverance in achieving one’s dreams.