Carling Black Label Backs Sundowns at FIFA Club World Cup

Carling Black Label, Africa’s Champion Beer, has officially been announced as the South African beer sponsor of the 2025 FIFA Club World Cup.

In a proud moment for the continent, Mamelodi Sundowns Football Club — the only team from Southern Africa to qualify for the newly expanded 32-team global tournament — will represent the region with the full support of a brand synonymous with football excellence and national pride.

In classic Carling fashion, the brand is inviting fans to join this historic journey through its Score Predictor platform, turning football insights into exciting rewards.

As Mamelodi Sundowns prepare to fly the flag for Africa this June in the United States, Carling Black Label’s campaign puts fans at the centre of the action.

With a legacy of backing local football and championing its supporters, the brand is once again giving South Africans a chance to participate, engage, and win.

Originally launched in 2022, the Score Predictor is back — this time with a global twist. Supporters can enter their match predictions by visiting www.carlingpredictor.com or dialling *120 *660# (standard rates apply), for a chance to win a share of over R1 million in prizes, including airtime, exclusive experiences, and a once-in-a-lifetime opportunity to watch the FIFA Club World Cup champions live at their next home game.

“This campaign goes beyond just watching the game — it’s about bringing fans closer to the action,” says Kerryn Greenleaf, Brand Director of Carling Black Label. “Carling Black Label is more than a beer — it’s a Champion Beer for Champions.

The Score Predictor turns every prediction into a moment of pride and celebration. Mamelodi Sundowns are carrying the hopes of Africa, and we’re giving fans the power to join them on that journey. Because when they score — you score.”

Mamelodi Sundowns FC, renowned for their dominance on the pitch and deep community roots, see this partnership as a natural extension of their journey.

“This partnership is a meeting of champions — grounded in aligned values, backed by performance, and driven by the people,” said Steve Komphela, Senior Coach at Mamelodi Sundowns FC. “Carling Black Label understands the heartbeat of South African football. They’ve stood with fans for decades, and now they stand with us as we showcase African excellence to the world.”

In addition to Score Predictor rewards, fans can look forward to:

• Exclusive Sundowns content

• Meet-and-greet events

• Watch parties

• One-on-one digital moments with players, through Carling’s “Champion Moments” content series

This is more than a sponsorship — it’s a campaign that places fans at the heart of every goal, every cheer, and every victory.